{"id":1188,"date":"2019-10-29T15:46:34","date_gmt":"2019-10-29T14:46:34","guid":{"rendered":"https:\/\/chancemaker.foundation\/?post_type=projekte&#038;p=1188"},"modified":"2023-06-27T09:01:03","modified_gmt":"2023-06-27T07:01:03","slug":"amar-khamar_india","status":"publish","type":"projekte","link":"https:\/\/chancemaker.foundation\/en\/projekte\/amar-khamar_india\/","title":{"rendered":"A bridge between smallholder farmers and urban consumers"},"content":{"rendered":"<div class=\"row justify-content-md-center text-center text-gradient fw-bold mt-3 mb-2\">\n<h2 class=\"wp-block-heading\">Background<\/h2>\n<\/div>\n\n<div class=\"row justify-content-md-center\"><div class=\"cnt_col\">\n<p class=\"wp-block-paragraph\">Due to high expenses and low yields, Indian smallholders often live on the edge of the subsistence level. While the \u2018Green Revolution\u2019 promised them better lives, it ultimately led thousands of farmers to commit suicide as they could no longer bear the costs of chemical inputs and got stuck in a debt trap. <\/p>\n<\/div><\/div>\n\n<div class=\"row justify-content-md-center\"><div class=\"cnt_col\">\n<p class=\"wp-block-paragraph\">In addition, they receive only a small share of the selling price, because they are dependent on middlemen to whom they sell their products. Smallholders also usually have a poor negotiation position, because they don&#8217;t know the final market price due to a lack of alternative distribution channels.<\/p>\n<\/div><\/div>\n\n<div class=\"row justify-content-md-center\"><div class=\"cnt_col\">\n<p class=\"wp-block-paragraph\">However, the transition to organic farming as an alternative for smallholders is not always smooth. It often means more intensive labour, which is not reflected in the selling price. That&#8217;s why amar khamar uses the digital revolution to bypass middlemen and achieve fair prices for organic produce. This enables a higher income for the farmers while helping to restore natural ecosystems.<\/p>\n<\/div><\/div>\n\n    <!-- START Slider -->\n    <!-- Slider main container -->\n            <section class=\"container-xl my-5\">\n            <div class=\"swiper block-slider overflow-hidden\">\n                <div class=\"swiper-wrapper ratio ratio-16x9 rounded-5\">\n                                            <div class=\"swiper-slide\">\n                            <img decoding=\"async\" src=\"https:\/\/chancemaker.foundation\/wp-content\/uploads\/2019\/10\/Work-in-the-field-3-2-e1662035321860.jpg\" loading=\"lazy\" class=\"w-100 h-100 object-fit-cover shadow\" \/>\n                            <div class=\"swiper-lazy-preloader\"><\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide\">\n                            <img decoding=\"async\" src=\"https:\/\/chancemaker.foundation\/wp-content\/uploads\/2019\/10\/Work-in-the-field-2-1.jpg\" loading=\"lazy\" class=\"w-100 h-100 object-fit-cover shadow\" \/>\n                            <div class=\"swiper-lazy-preloader\"><\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide\">\n                            <img decoding=\"async\" src=\"https:\/\/chancemaker.foundation\/wp-content\/uploads\/2019\/10\/Work-in-the-field-1-1.jpg\" loading=\"lazy\" class=\"w-100 h-100 object-fit-cover shadow\" \/>\n                            <div class=\"swiper-lazy-preloader\"><\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide\">\n                            <img decoding=\"async\" src=\"https:\/\/chancemaker.foundation\/wp-content\/uploads\/2019\/10\/Shopfront-1.jpg\" loading=\"lazy\" class=\"w-100 h-100 object-fit-cover shadow\" \/>\n                            <div class=\"swiper-lazy-preloader\"><\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide\">\n                            <img decoding=\"async\" src=\"https:\/\/chancemaker.foundation\/wp-content\/uploads\/2019\/10\/Rice-1.jpg\" loading=\"lazy\" class=\"w-100 h-100 object-fit-cover shadow\" \/>\n                            <div class=\"swiper-lazy-preloader\"><\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide\">\n                            <img decoding=\"async\" src=\"https:\/\/chancemaker.foundation\/wp-content\/uploads\/2019\/10\/Group-of-women-1.jpg\" loading=\"lazy\" class=\"w-100 h-100 object-fit-cover shadow\" \/>\n                            <div class=\"swiper-lazy-preloader\"><\/div>\n                        <\/div>\n                                    <\/div>\n                <!-- If we need pagination -->\n                <div class=\"swiper-pagination-slider text-center\"><\/div>\n                <!-- If we need navigation buttons -->\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/section>\n        <!-- END Slider -->\n\n\n<div class=\"row justify-content-md-center text-center text-gradient fw-bold mt-3 mb-2\">\n<h2 class=\"wp-block-heading\">From farm to plate<\/h2>\n<\/div>\n\n<div class=\"row justify-content-md-center\"><div class=\"cnt_col\">\n<p class=\"wp-block-paragraph\">Through training sessions and the provision of local, unmodified seeds, amar khamar helps smallholder farmers in the Indian state of West Bengal to switch to organic farming methods. With its online platform and the social enterprise&#8217;s own store in Kolkata, the smallholders&#8217; produce is sold fairly and directly to customers.<\/p>\n<\/div><\/div>\n\n<div class=\"row justify-content-md-center\"><div class=\"cnt_col\">\n<p class=\"wp-block-paragraph\">The vast majority of amar khamar&#8217;s farmers are women. The increased income of the women farmers directly benefits their family, especially the children. Since amar khamar only offers products that are grown sustainably, the farmers have an incentive to adapt nature-based farming practices, without using harmful fertilizers, herbicides and pesticides. Due to the resilience of indigenous seeds, only non-genetically modified seeds are being cultivated. For this, the women farmers are not only paid fair wages but also participate in a transparent pricing process.<\/p>\n<\/div><\/div>\n\n<div class=\"row justify-content-md-center\"><div class=\"cnt_col\">\n<p class=\"wp-block-paragraph\">Amar khamar offers a large variety of indigenous rice types as well as spices, lentils, honey and other products. Since the level of awareness about the advantages of indigenous species has reduced in the city, amar khamar also promotes sustainable consumption. In addition, food pop-ups organized in cooperation with food bloggers provide customers with inspiration for creative and modern recipes based on traditional rice varieties.<\/p>\n<\/div><\/div>\n\n<div class=\"row justify-content-md-center\"><div class=\"cnt_col\">\n<p class=\"wp-block-paragraph\">The ChanceMaker Foundation&#8217;s support enables amar khamar&#8217;s organizational development from a start-up to a viable social business and helps turn more women smallholder farmers into local changemakers for sustainable agriculture.<\/p>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=PoLdFWUqwgs\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The social business &#8220;amar khamar&#8221; helps Indian smallholders to practice organic farming in a profitable way. In order to connect urban consumers directly with the smallholder farmers, it offers the sustainably produced products via its online platform.<\/p>\n","protected":false},"author":1,"featured_media":5661,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"class_list":["post-1188","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","category-social-business-en","funding_areas-gemeinwohlorientiertes-wirtschaften","funding_areas-wellbeing-economies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A bridge between smallholder farmers and urban consumers - ChanceMaker Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chancemaker.foundation\/en\/projekte\/amar-khamar_india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A bridge between smallholder farmers and urban consumers - ChanceMaker Foundation\" \/>\n<meta property=\"og:description\" content=\"The social business &quot;amar khamar&quot; helps Indian smallholders to practice organic farming in a profitable way. 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